Online course
The Talks of FedTalks 2025
Practical talks from the FedTalks 2025 tour of the UK and Ireland to help you achieve more in your business - branding, marketing, strategy and more! Access is for FedWed full members only!
This course is for FedWed members. Explore membership, or continue with your account if you already belong.
What you will learn
Clear outcomes from this course — built for working wedding creatives.
Hear from a wide range of speakers who took the stages of our FedTalks 2025 tour.
Learn business, creativity and marketing skills from a range of different educators.
Catch up on all the talks you missed if you didn't attend FedTalks 2025!
12 episodes
Course curriculum
Practical talks from the FedTalks 2025 tour of the UK and Ireland to help you achieve more in your business - branding, marketing, strategy and more! Access is for FedWed full members only!
Everything Is Brand: Stop Doing It by Accident (Tom Wright, Manchester FedTalks)
Everything is brand. In this inspiring and sharp-edged talk, Tom Wright challenges you to take full responsibility for how your work and business make people feel. He unpacks branding from the inside out - not just your logo or camera, but your process, your visuals, your delivery time, your editing, even your lens choice. Your brand is what your clients feel, and you either shape it deliberately or let it happen by accident.
The Boring Actions That Build Brilliant Businesses (Alice Benham, London FedTalks)
Growth doesn’t come from secrets - it comes from action. In this motivating and refreshingly honest talk, business strategist Alice Benham unpacks the boring, often-overlooked actions that lead to real growth. She encourages creative business owners to shift from internal to external action, to get messy, track what matters, and own their role as leaders - not just doers.
TikTok Marketing in 2025 (Adam Lowndes, Birmingham FedTalks)
In this refreshingly unfiltered session, Adam Lowndes walks through how TikTok became his highest-performing marketing channel — without changing who he is, faking trends, or selling out his creative integrity. Whether you’re already dabbling or haven’t dared open the app, this is a masterclass in doing social media your way and letting your personality do the heavy lifting.
Unfinished: The Power of Making Something Just Because (Bec Morris, Newcastle)
Your best work doesn’t always start with a client. Bec Morris shares the story of Unfinished — a handmade print project born out of burnout and rediscovery. Through one personal project, she reconnects with creativity, redefines her brand, and reminds us all why we started making things in the first place.
You're Only As Good As Your Last Wedding (Gary Bonar, Glasgow FedTalks)
Two decades in and still pinching himself. In this honest and hilarious talk, Gary Bonar reflects on 22 years of wedding photography — from bricklaying to burnout, war photographers to winter weddings, and everything in between. A story about resilience, reinvention, and keeping your love for the job alive.
Who Cares What Light You Use? (Ben Appleby, Glasgow FedTalks)
Light is never the point — connection is. In this vulnerable, visually rich talk, Ben Appleby shares how 16 years of photographing weddings taught him that clever lighting is important but doesn’t matter nearly as much as empathy, adaptability, and knowing what really matters to your couples.
Mastering TikTok: Turn The Camera Around (Georgie Mitchell, Bristol FedTalks)
Don’t go viral — get seen by the right people. In this fast, funny, firecracker of a talk, Georgie Mitchell unpacks how she built a wedding business and a powerful personal brand using TikTok — not through trends or dances, but by building trust, consistency, and visibility. A must-watch for any photographer or filmmaker who’s ready to show up without selling out.
A Google Ads System That Works (Rod Alan, Bristol FedTalks)
Google Ads isn’t scary — it’s strategic. In this clear, no-nonsense session, Rod Alan demystifies Google Ads for photographers and filmmakers. He shares how he consistently books weddings through it, what’s worth paying attention to, and why every creative business should be thinking about intent, not just attention.
Inside The Client's Mind (Martina H, Dublin FedTalks)
Get clear, stay kind, and deliver calm. In this elegant and energising talk, Martina H shares what she’s learned from photographing luxury weddings across Europe and the UAE. From pricing to pressure to personal growth, it’s about building a brand that feels luxurious because it feels safe — for both you and your clients.
Holding Space For Love (NONFICTION Love, Dublin FedTalks)
This isn’t just about storytelling — it’s about showing up with love, intention, and energy. Aoife and Emily share how building an emotionally intelligent business and a deeply human workflow has helped them attract their dream clients and deliver wedding films that feel timeless and true.
The Road Less Travelled (Dalibora Bijelic, Dublin FedTalks)
In this heartfelt talk, Croatian-Czech photographer Dalibora Bijelic (aka Dali) reflects on the deep power of human connection, the importance of defining your own path, and the value of creative honesty over external expectations. This is a reminder that your life, your work, and your art can — and should — be an authentic extension of who you are.
Why SEO is a very good idea (Ste Walker, 2024 FedTalks)
SEO is the long game that works while you sleep. In this foundational lesson, Ste breaks down why search engine optimisation is one of the most powerful, cost-effective marketing tools available to wedding photographers and filmmakers — and how to start building your own “lake of opportunity.”
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